Feed Zone Points and Rewards
Although we all like to see that our wattage output has improved, the beauty of cycling is about so much more than power numbers and heart rate. It’s about a new PB up one of your local climbs, the sunrise you got to enjoy because you dragged yourself out of bed to get on your bike, the moose you slipped by on your favorite singletrack, and of course flow. We want to hear how you experience the bike. We want to see the photos of your rides: the sunrise, the singletrack hemmed in by summer wildflowers, your buddy after going endo over handlebars into the brush. So we’ve put together a little incentive program to encourage you to share. By posting photos (in DNACycling attire, yea, we are a business too, but it’s also the most comfortable kit out there so why wouldn’t you be wearing it?) and stories on our FB or the DNAFeedZone blog you can earn points that you can redeem towards other DNACycling clothing or club membership. Here’s the breakdown of how you can earn these FEED ZONE (FZ) points.
Facebook posts:
Post a pic and short comment to FB: 1 pt
Post a series of pics (5 or more) and comments to FB: 3 pts.
Each day we’ll select one of the pics and comments posted on FB and share it with the twitterverse through our DNACycling twitter account. If we pick your photo and comment, you get a 5 pt. bonus!!
Blog posts:
The club blog is your space to share race reports, accounts of epic rides, experiences raising money for and participating in a charity ride, or anything else that merits a good bit of sharing. Here’s a breakdown of DNAFeedZone blog post FZ points:
Photo essay: 5 pts.
Race or ride report with pictures: 10 pts.
Edited video of ride, race, event (more than just raw footage): 10 pts.
Once you start accumulating points, they are basically worth $1 each. Yup, pretty simple one point = one dollar good towards a purchase of other DNACycling clothing or goods, redeemable at any time.
There are of course a few rules. 1) You must be a member of DNACycling FEED ZONE to participate. How do you become a member? Simple, go to the DNA Feed Zone Retail store and select any of the FeedZone packages, enter the code FZ2012 for your discount at check out, then fill out and send in the Liability and Release form (available here), and you will be registered as a member. 2) You (or the person you’re posting photos of) need to wearing DNACycling clothing. We don’t expect everyone in the photo to be geared up in DNA, but yea, we do want to see you reppin the gear. 3) The maximum number of FZ points you can earn in a 12 month period is 100, but that’s a lot of posting, so we’re not too worried about anyone posting that much because that would mean you are spending more time with your computer than your bike and well, enough said about that. 4) Anything you upload must be yours. You may not upload copyrighted content, so if one of the photographers who covers races got a really sweet shot of you, make sure you buy it before posting. That goes for any music included in videos as well; unless you paid for or have licensing fees, don’t use it.
